AVANTCHA
The Tea Journal
Welcome to our Tea Journal where we share our inspiration and regularly publish editorial with guides to tea and its origins, as well as tea pairings and recipes.
Guides
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In this short guide, we explore the virtues of whisking Matcha with a bamboo chasen vs. an electric frother, or with a simple bottle for shaking.
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Everything you need to know about making iced tea at home. The method, the best teas to use, and how to make them more interesting.
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Cold Brew TeaUltimate Guide to Cold Brew Tea
Everything you need to know about cold brew tea: how it works, which teas to try, and why it's worth making room in the fridge.
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Hospitality
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As hojicha begins to appear on the menus of serious cafés and pastry kitchens, a familiar question is emerging. How should a good hojicha powder actually taste?
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A look back at the milestones that shaped AVANTCHA in 2025, from global expansion to product innovation. Each step reflects our ongoing commitment to advancing tea as a modern, evolving lifestyle.
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Here’s what every buyer should know about how Matcha is often falsely marketed and what truly sets ceremonial-grade Matcha apart.
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Origin
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We returned to Uji in spring 2026 to visit the sixth-generation family behind our hand-plucked Platinum Collection Matcha.
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Come with us on a journey to find our Da Xue Shan Wild Tree Black Tea - a rare, wild Chinese tea from the mountains of Yunnan.
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A story about Mori San and his rare sencha green teas from Kosetto village in Japan. Find out more about premium Japanese teas here. Read Now
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Recipes
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RecipesRaspberry Sparkling Matcha
A light, refreshing matcha recipe with raspberries and sparkling water. Bright, balanced and easy to prepare at home.
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RecipesPeach & Pear Tea Iced Soda
Light, fruity, and endlessly refreshing, this AVANTCHA Peach and Pear Iced Soda is the ultimate summer cooler. Get recipe.
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We share the secret... four simple approaches to preparing matcha in your home cafe, shaped around how you want to drink it.
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